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MINNEAPOLIS, April 30, 2019 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform interactive video and digital commerce company (evine.com), today announced its plan to celebrate the 25th birthday of Serious Skincare, the established line of innovative skincare products co-founded by Jennifer Flavin-Stallone that joined the network in January 2019, with 21 hours of live television spanning May 2-6. The birthday event will include special pricing, new product introductions and the world debut of Serious Skincare’s Pro Roll Micro-Needling System.
“25 years is an impressive milestone and a testament to the ongoing innovation and anti-aging results that Jennifer and the team have delivered year-after-year,” said Bob Rosenblatt, Chief Executive Officer at Evine. “The fact that Serious Skincare is celebrating a quarter of a century – with hero products that have stayed true to their original formulation alongside new product innovations – is a testament to the power of the brand. We are proud to celebrate this incredible moment with them, and look forward to surprising and delighting customers during this four-day event.”
“Each visit to Evine, whether it be at the Minneapolis or Los Angeles studios, has been a joy and has reaffirmed our decision to call Evine home,” said Jennifer Flavin-Stallone. “Over the past months, I have been overwhelmed by the open embrace the network and its customers have had for Serious Skincare. I, along with my familiar on-air counterparts Cece and John, are excited to celebrate 25 years of transformative skincare that is affordable and accessible to all. Plus, we’re thrilled to debut our Pro Roll Micro-Needling System!”
The Pro Roll Micro-Needling System’s world premiere is expected to be an event best-seller; the item includes three rollers built with between 720-1200 titanium micro needles that, when pressed or rolled over the skin, stimulates, exfoliates and rejuvenates the complexion. The set also includes a stamp with only 12 needles created for the crow’s feet area. Customers can expect to see the Microcurrent EGG Facial Toning System presented at the lowest price ever offered on Evine along with a new configuration of Glycolic Cleanser, the skincare line’s hero item since its 1994 introduction that has gone on to sell over five million units. Other new items include a reformulated Dry Lo Pro, Glycolic Re-Surface NOW Kit and Body Souffle Anti-Aging Beauty Treatment. The event will feature three Today’s Top Value® offers and begins at 9 p.m. ET on May 2.
Viewers are invited to watch the 25th birthday celebration via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channel 134, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation's top cable providers. Find Evine in your area: www.evine.com/channelfinder.
Evine Live Inc. (NASDAQ:EVLV) operates Evine, a multiplatform interactive digital commerce company that offers a mix of proprietary, exclusive and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile. Evine reaches more than 87 million television homes with entertaining content in a comprehensive digital shopping experience 24 hours a day.
About Serious Skincare
Founded over two decades ago to address acne and problematic skin, Serious Skincare provides sensible and effective solutions to a myriad of skincare and cosmetic issues. The brand creates transformative skincare and cosmetics that are affordable and accessible to all. While trying to overcome devastating acne as a young model, co-founder Jennifer Flavin-Stallone discovered Serious Skincare after looking everywhere for a solution. Since then, the line has experienced huge success and is continuing to be an industry leader within the beauty and cosmetic arena.
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